Luc holds and manages eMarket
Strategies, a consultancy company specialized in Internet behaviour
research.
For
many years now, he has focused on BtoB and BtoC consumer experience.
To
add to this expertise and create a "huge" lab (18,000 surfers)
to analyze Internet behaviour, he co-founded BVA TFC Research with the
European BVA Institute.
BVA
TFC Research is an Institute specialized in Internet behaviour.
This research Institute, with Luc expertise, has developed a special knowledge
to track online shoppers' behaviour.
This
gives Luc Carton a unique expertise in eShopability by being able to understand
in "real time" where and why a visitor leaves a payment process...
why this visitor does not buy on that particular site but buys on other
sites...
Luc
also manages a newsletter called eMarket
news.
Luc
Carton is member of the UPA
(Usability Professionals' Association).
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