Extract 1 - Extract 2 - Extract 3 - Extract 4 - Extract 5
Presentation of the study - Contents of the study
Homepages that sell - 100 pages PDF format - Download Report (from DigiBuy)
(Extract from Part 6 of the study: Online purchasing, merchandising, customizing - Merchandising - Spotlights)
the sites in our panel have a Spotlight category on their homepage.
We found that accepted standards exist for the position of this category on the homepages.
72% of the sites place it in the top part of their homepage, on average 155 pixels down from the top.
28% place it in the middle or lower part of their homepage, about 445 pixels down from the top of the page.
64% of the sites with a Spotlight category place it approximately 115 pixels in from the left edge of the homepage, making the left-hand side by far the most popular lateral position.
The Spotlight category occupies quite a considerable surface area, the average size being 333 x 287 pixels.